Dharamshala.co and Development Logics Pvt. Ltd. Organized a Pan-India Webinar on Digital Marketing for Business Owners
Dharamshala.co, in collaboration with Development Logics Pvt. Ltd., successfully organized an informative webinar on Digital Marketing for Business Owners, aimed at helping small and medium-sized businesses understand paid advertising in a clear, practical, and budget-friendly way.
The webinar witnessed the active participation of 25 business owners and entrepreneurs from all over India, highlighting the growing interest among businesses to adopt digital marketing for sustainable growth.
Expert-Led Session with Practical Insights
The session was led by Vivek Dixit, a Digital Marketing Expert, who hosted the webinar and explained key digital marketing concepts in a simple and easy-to-understand manner. Varun Rattan Singh also led the session, sharing valuable insights on how businesses can strategically use digital platforms to reach the right audience and grow effectively.
The webinar was specially designed for first-time advertisers and business owners who often hesitate to start digital advertising due to fear of losses, complexity of platforms, or limited marketing budgets.
Key Topics Covered in the Webinar
The session focused on building clarity rather than promoting shortcuts. Major topics discussed included:
- How paid advertising actually works for businesses
- Understanding the customer journey from awareness to conversion
- Difference between Meta Ads (Facebook & Instagram) and Google Ads
- How to start advertising safely with low daily budgets
- Importance of location-based and local language targeting
- Why ads alone do not guarantee sales
- Role of Google Analytics 4 (GA4) in tracking real performance
Practical Learnings for Business Owners
Participants learned that paid advertising is a gradual process that involves testing, learning, and optimisation. The session emphasized that businesses can start with budgets as low as ₹300–₹1,000 per day and use the initial phase to understand audience behaviour before scaling.
The webinar also highlighted:
- Targeting specific cities, pin codes, or service areas
- Using local languages to build trust and increase engagement
- Creating clear offers and simple call-to-actions
- Tracking results consistently before increasing ad spend
Platform-Specific Understanding
The session explained how different platforms play different roles in digital marketing:
- Meta Ads help in brand awareness, discovery, and engagement
- Google Ads help reach users who are actively searching for products or services
- Google Analytics 4 (GA4) helps analyse user behaviour and measure actual outcomes
When used together, these platforms help businesses build a strong and measurable digital marketing strategy.
Interactive Q&A Session
At the end of the webinar, an interactive Q&A session was conducted where participants asked questions related to digital marketing, paid advertising, budgeting, targeting, and performance tracking. Business owners discussed their real challenges and received practical guidance tailored to their needs.
The open discussion helped clear common doubts and gave participants greater confidence to start or improve their digital marketing efforts.
Moving Forward
This webinar marked another step by Dharamshala.co and Development Logics Pvt. Ltd. towards empowering business owners across India with practical digital marketing knowledge. More such webinars, workshops, and learning sessions are planned in the future to support business growth.