Digital Marketing Course

Enroll Today for the Course

Digital Marketing Course

Build professional experience in Digital Marketing with our in-house team of experts.

Digital Marketing Course

Month 1: Foundations of Digital Marketing

What you will learn?

Introduction to Digital Marketing

  • What is Digital Marketing?
  • Importance in Today’s Business Landscape
  • Overview of Digital Marketing Channels
  • Role of a Digital Marketer

Building a Web Presence

  • Domains, Hosting, and CMS
  • Setting Up a WordPress Website
  • Basics of UI/UX for Marketers
  • Installing Tracking Codes (Google Analytics 4 and GTM)
  • On-Page SEO: Keywords, Meta Tags, Content Optimization
  • Off-Page SEO: Link Building Strategies
  • Technical SEO: Site Speed, Mobile-Friendliness, Sitemaps
  • Tools: Google Search Console, SEMrush, Keyword Planner
  • Social Media Optimization (SMO)

    • Importance of a Strong Social Media Presence
    • Setting Up & Optimizing Business Profiles
    • Organic vs Paid Strategies
    • Tools: Canva, Hootsuite

     

  • Social Media Marketing (SMM)

    • Creating Social Media Strategies
    • Planning & Managing Content Calendars
    • Running Facebook and Instagram Ads
    • Analyzing Ad Performance
  • Google Analytics 4 (GA4)

    • Setting Up GA4
    • Understanding Key Metrics and Reports
    • Conversion Tracking and User Behavior
    • GA4 Integration with Google Ads
  • Google Tag Manager (GTM)

    • Introduction to GTM
    • Managing Tags and Event Tracking
    • Best Practices for Website Tagging
  • Facebook Ads

    • Creating Ads for Various Objectives
    • Audience Targeting and Retargeting
    • Ad Optimization
    • Using Facebook Ads Manager

Capstone Project

  • Develop and Present a Full Digital Marketing Campaign
  • Apply All Skills Learned
  • Build Your Portfolio

Who is this Course for?

Meet your Faculty

Vivek Dixit

8 years of experience in Digital marketing

Vinay Singh

5 years of experience in Digital marketing

Training Partnership & Industry Collaborations

This Digital Marketing Course is offered in collaboration with Development Logics — a leading IT solutions company driving digital transformation and innovation from the heart of Himachal Pradesh

Certification of Completion

FAQs

Digital marketers are in demand across almost every industry as companies look to grow their presence online. Some of the top industries hiring digital marketers include:

  • E-commerce & Retail (for SEO, ads, and social media marketing)
  • Technology & SaaS (for lead generation, performance marketing)
  • Education & EdTech (to drive admissions or course signups)
  • Finance & Fintech (for digital acquisition and branding)
  • Healthcare & Wellness (to promote services, wellness products)
  • Travel & Hospitality (for bookings, brand awareness)
  • Real Estate (to generate high-quality leads)
  • Media & Entertainment (to grow viewership or app installs)
  • Startups & D2C brands (for growth hacking and fast scaling)

Wherever there’s an online audience, there’s a need for digital marketing.

Depending on the company and specialization, digital marketers may be hired for roles like 

  • Digital Marketing Intern / Executive / Associate
  • Social Media Manager
  • SEO Specialist / Analyst
  • Content Marketing Executive
  • Email Marketing Executive
  • Performance Marketing Analyst (Google Ads/Facebook Ads)
  • Marketing Automation Specialist
  • Analytics & Reporting Executive
  • Influencer Marketing Executive
  • Growth Marketer
  • Digital Campaign Manager

Entry-level roles often require general skills, and specialization develops over time.

Please Read Carefully

Applying for the Course

Next batch begins : January 2026

No. of seats : 15

What our students are saying

Suhani Pathania
Suhani Pathania
This internship helped me learn SEO, content planning, and campaign analysis in a real-world environment. The team’s guidance made the experience rewarding and helped me grow professionally.
Kriti Sharma
Kriti Sharma
I truly enjoyed my Digital Marketing training here. The sessions were practical and insightful, and I’m glad to now be working with the company to continue learning and growing.
Payal Sharma
Payal Sharma
My 3-month internship at Dharamshala.co was a great learning experience. I gained hands-on skills in SEO and social media marketing with excellent support from the team. It boosted my confidence and prepared me for future challenges.

Why learn with Dharamshala.co

Office rental Dharamshala

This course includes:

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