Automation has reshaped the business landscape, creating new avenues for growth and refining performance marketing strategies. By automating repetitive tasks, companies can focus on more strategic initiatives that drive success.
Recently, a client presented us with a unique challenge, they needed detailed information about hospitals in Delhi, starting from the third page of Google search results. This information was crucial for their performance marketing strategy. To address this challenge efficiently, we utilised ZeroWork, an automation platform designed to manage such tasks with accuracy.
The Challenge: Efficient Data Collection
Our goal was to gather in-depth information about the leading hospitals in Delhi, a task that typically involves considerable manual effort.
The traditional approach would involve searching for hospitals online, visiting each website, and manually entering the data into a database. This method is not only labour-intensive but also susceptible to errors.
First Taskbot: Extracting Hospital Website Links
To tackle this, we developed our first taskbot using ZeroWork. This bot was programmed to search for “best hospitals in Delhi” on Google, beginning from the third page of search results. It then extracted the links to hospital websites from five pages of results and stored them in a ZeroWork table.
This web scraping method enabled us to compile a comprehensive list of hospital websites quickly, saving significant time and removing the need for manual data entry.
First Taskbot automates scraping hospital website links from Google, extracting data from five pages of search results and storing it in a data table
Second Taskbot: Gathering Contact Emails
With the hospital links collected, the next step was to extract contact emails from each site. We created a second taskbot to automate this process.
This bot was set up to open each link, search the website for email addresses using specific keywords, and record the emails in a new column labelled “Email” in the ZeroWork table.
The taskbot effectively navigated the websites and retrieved the required contact information without manual intervention.
Second Taskbot automates email extraction by visiting each hospital link in the ‘Hospital Links’ column, gathering emails, and storing them in the ‘Email’ column for easy access
The Advantages of Automation
The implementation of these taskbots highlighted the substantial benefits of automation in streamlining complex processes. By using ZeroWork, we accelerated the data collection and email extraction processes. What would have taken hours or even days was accomplished in a fraction of the time with minimal manual input.
Conclusion: The Impact of ZeroWork on Business Efficiency
Through the use of ZeroWork, we successfully gathered and organised the hospital data our client needed, enhancing their marketing efforts and solving their challenge. Automation not only saved time but also ensured accurate and comprehensive data, which was crucial for the client’s growth strategy.
The ability to create task bots for tasks such as web scraping and data extraction has proven to be transformative. It saved valuable resources, reduced human error, and showcased the power of automation.
The data table stores all the scraped information in ‘Hospital Links’ and ‘Email’ columns for easy access
Monitor live updates and performance of task bots in the ‘Running Task Bots’ window, along with error messages and warnings